ADRIA - Holiday films 1954-68 (The School of Seeing I)
ADRIA is an artistic analysis of film as a medium and of its meaning as SCHOOL OF SEEING.
The subjects of this analysis are the beginnings of the Austrian hobby and amateur film creation, restricted to holiday movies from the Adriatic Sea.
These films are valuable for several reasons:
1. The sociological and ethnological value: Documents of a societal restructuring - the first holiday abroad, organizing one’s leisure time.
2. The collective value: The same memories from the same beaches on the same types of films.
3. The filmic and cultural history value: Film as a medium for personal expression to a large public.
4. The artistic value: Filming as a social ritual with all its staging.
The footage was analyzed according to set focal points (image detail, camera movement, etc.) then dissected according to serial aspects (tracking shots, pans, etc.) and edited into new sequences (descriptions, reactions, etc.)
These sequences are liberated from their individual isolation and unified in a sequence that reflects the general situation. This general situation reflects upon two aspects. One is the first active involvement with film as a medium - in front of and behind the camera - and the other aspect highlights social contexts such as the first holiday abroad and organizing one’s leisure time.
Therefore the private depiction of an individual situation becomes a document of a general situation.
Concept / Realisation
Blow Up Filmtechnik
Bundesministerium für Unterricht Kunst und Sport